Google Discover is a personalized content feed that recommends articles, videos, and news to users based on their interests and browsing history. Do you know that getting your website featured on Google Discover can unlock a new stream of organic traffic and expose your content to a massive audience. This way you can make millions of money by monetizing this traffic. There are lots of websites that generates 100x more traffic than from SEO. The market is huge and it might blow your mind.
Google Discover is a personalized content feed that recommends articles, videos, and news to users based on their interests and browsing history. Unlike traditional search results, Google Discover doesn’t require users to enter a search query – instead, it serves content directly to users that it thinks they’ll find valuable and engaging. If you can land a spot on Discover, it means more visibility, engagement, and potentially more conversions for your site.
So, how do you get your content into this highly competitive space? While there’s no guaranteed method, there are several proven strategies to increase your chances. From crafting compelling, click-worthy titles to consistently covering trending topics, building topical authority, and increasing brand popularity, these steps can align your content with what Google Discover prioritizes. Here’s how you can optimize your content to get closer to landing a spot on this powerful discovery platform.
How to drive traffic from Google Discover and make millions
While some sites get easily to Google Discover feed, many sites struggle even after doing a lot of hard work. A site owner doesn’t have control over this, but can optimize his website and improve the chances of getting into it.
So if you are struggling with it, check out the tips given below and try to make them practical on your website in the bets way.
Craft Click-Worthy Titles
Your blog or article title is the first thing users see in Discover, and it can make or break your click-through rate (CTR). Google Discover rewards content that draws in clicks, so focus on creating titles that are engaging and pique curiosity. Consider adding a question or a teaser that makes readers want to learn more, such as “5 Secrets to Boost Your SEO Today” or “Here’s Why Everyone Is Talking About [Topic].” Think of your title as a mini pitch – it should make users pause, feel intrigued, and want to click.
Create Content that Inspires Curiosity
Along with a compelling title, your content should also spark curiosity and keep readers engaged. Google Discover favors content that’s not only relevant but also engaging, encouraging users to spend more time reading and returning to your site for more. Write content that provides fresh insights, useful tips, or interesting perspectives. Answer questions that are on people’s minds, structure your posts to be easy to follow, and offer information that’s valuable and actionable.
Cover Trending Topics
Covering trending topics can increase your chances of being featured on Discover, as Google likes to show users what’s currently relevant. Use tools like Google Trends, Twitter trends, or news updates to find out what’s popular. Once you identify trending subjects, create content that brings new insights or helpful information to the conversation. When you publish articles on topics people are actively searching for, you boost your likelihood of catching Google’s attention and reaching Discover’s audience.
Tip: Use Google Trends to find trending topics easily.
Write Beneficial Content
Google Discover is designed to bring value to its users, so your content should always offer something beneficial. Posts that solve a problem, answer a question, or provide practical tips and takeaways tend to perform better. Aim for content that’s clear, helpful, and concise – whether it’s a guide, a list of tips, or a how-to article. When users see your content as genuinely helpful, it builds trust and keeps them coming back, which can positively impact your chances of being featured on Discover.
Increase Publishing Frequency
Websites that publish frequently tend to have better odds of appearing in Google Discover. A consistent schedule, whether it’s multiple times a week or daily, signals to Google that your site is active and regularly producing fresh, relevant information.
According to our research and discussion with experts on getting Google Discover traffic, almost all of them have this opinion to increase the publishing frequency of the website. Most websites that appear in the Discover feed are those sites with high publishing frequency.
You can also build a larger catalog of content that appeals to Discover’s algorithm, increasing your visibility. By maintaining a steady publishing frequency, you’re positioning your website as an updated source, which Google values in its Discover recommendations and this will also benefit you in SEO.
Build Topical Authority
Google values sites that demonstrate authority in specific areas, so building expertise in a particular niche can improve your visibility on Discover. This concept, known as E-A-T (Expertise, Authoritativeness, and Trustworthiness), helps Google assess the credibility of your content.
To build this authority, focus on creating high-quality content that consistently covers related topics, establishing your site as a go-to resource in your field. Strong topical authority not only increases trust among readers but also signals to Google that your site is reliable and valuable, enhancing your chances of being featured.
Improve Brand Popularity
Brand popularity can also boost your Discover chances. When your brand has mentions on social media, other websites, or forums, it signals to Google that people find your content valuable.
High keyword volume for your brand name on Google Search can indicate popularity, which Google might reward in Discover. This is that one thing many content publishers and brand owners forget. Having high search volume for your brand on Google can also bring a positive signal to improve your EAT score. Engage with your audience on social platforms, collaborate with influencers, and create content that’s easy to share. By building brand popularity, you’re increasing recognition and credibility, both of which can improve your chances of landing in Discover.
Initial traffic from other sources
Driving initial traffic from other sources is a method tried by many website owners to get into Google Discover. Some site owners reported that getting first hundreds of page visits from other sources such as from WhatsApp groups, Telegram, YouTube and third party sources will make an impact. If your website or brand has an online community like WhatsApp groups or a YouTube channel you can mention about the new article that you have on your site.
Regularly check Google Search Console’s Discover report to track which content performs best on Discover and consider optimizing your high-performing content further to maintain and grow that traffic source.
How to check if your website is driving traffic from Google Discover
Google Discover can be a valuable source of organic traffic for websites, especially when content aligns with users’ interests. But how can you tell if Google Discover is actually bringing visitors to your site? Here’s how to check if your website is getting traffic from Google Discover.
Use Google Search Console
The most reliable way to see if your website is receiving traffic from Google Discover is by checking Google Search Console (GSC). Follow these steps:
- Log in to Google Search Console: Make sure your site is verified and connected to GSC.
- Navigate to the Performance Report: On the left sidebar, click on Performance, then select Discover from the dropdown menu.
- Check the Data: Here, you’ll see impressions, clicks, and click-through rate (CTR) specifically from Google Discover. This report shows which pages are driving traffic, how frequently they appear in Discover, and how often users engage with them.
The Discover report in GSC only appears if your website has already started receiving Discover traffic, so if you don’t see this option, it could mean that your site isn’t on Google Discover yet.
Check traffic source in Google Analytics
Google Analytics can also help you monitor traffic from Google Discover, though the data may not be as specific. To check Discover traffic in Google Analytics, follow these steps:
- Go to Acquisition > All Traffic > Source/Medium: This view shows the main sources of traffic to your site.
- Look for Discover Traffic: Discover traffic may appear as part of the “googleapis.com” source, but it’s often mixed with other Google traffic. To get a better sense, you might need to compare spikes in traffic with your Google Search Console Discover data.
While Google Analytics won’t show a dedicated “Discover” section, analyzing patterns in “googleapis.com” or sudden spikes in traffic can indicate Discover’s influence.
How to benefit from Google Discover traffic
There are lot of ways to benefit from Google Discover traffic. If you have a lot of traffic to your website, here are some of the ways to benefit from it:
- Spread awareness or a good cause.
- Promote products or services via website or affiliate marketing.
- Content marketing.
- Monetizing your website with ads.
- Get leads to a business.
Getting your content onto Google Discover requires patience, strategic planning, and quality content. Focusing on trending topics, publishing valuable content frequently, and building authority in your niche can set you up for long-term success. Following these steps aligns your site with what Google Discover values, helping you reach a larger, targeted audience and driving significant organic traffic to your website.